The biggest tourist attractions of Wagrowiec are: Aquapark Wagrowiec Familijna wySPA (Family Island) - the most beautiful water and leisure park in the region, the revitalised Wagrowiec Market Square with a "dancing fountain" and …the attractive natural and geographic location of the town.

The Aquapark Wagrowiec Familijna wySPA is the most modern facility of this type in Wielkopolska, distinguished by a very rich leisure programme. The Wagrowiec water and leisure park is designed so that the whole family can spend a nice time using water attractions. Its customers have at their disposal: the recreation swimming pool, 80-m long slide, rushing river, bubble land, Jacuzzis, saunas and SPA as well as the salt cave with a graduation tower. The facility also features: the gymnasium, fitness club, beauty centre, massage salon, hairdressing salon, cafe and mini conference centre.

Tourists can also admire the Market Square, beautifully revitalised in 2009, where tenements have regained their previous splendour. Among them, particular attention is attracted by the excellent facade of the pre-war "Metropol" hotel. The unique atmosphere of the Market Square is created by: the fountain dancing to the beat of the music with light effects (the only such attraction in the region), sundial, wind rose and small cafes. The "Dancing Fountain" shows are held every day at noon and at dusk from spring to autumn. The repertoire includes 10 pieces randomly changed during the shows. In winter, the fountain is covered by the dome sparkling with colours, which together with the Christmas decorations and illuminated tenements forms the charming climate of the place. The Market Square is also the place of numerous cultural, social and art events.

A few dozen meters away from the Market Square, on the Welna River, there is a wooden structure, which in winter turns into a unique illuminated "ice fountain". The emerging ice sculpture surprises every day with new forms carved by the Nature.

The particular tourist attraction of Wagrowiec is also its natural and geographic location. Four lakes: Durowskie, Kobyleckie, Rgielskie and Łęgowskie, create perfect conditions for the rest and going in for water sports, including canoeing and sailing. Located in the northern outskirts of Wagrowiec, the forest and networks of promenades along the Struga, Golaniecka, Nielba and Welna Rivers and the Durowskie Lake are the favourite walks for tourists and Wagrowiec inhabitants.

On one of such routes, there is a unique hydrographic phenomenon - the crossing point of two rivers: Welna and Nielba (the only one in Europe and one of the two in the world). The research executed in the 1980s showed that waters of both the rivers mixed with each other at the crossing point in 10% only.

The tourist values are supported by the relevant tourist infrastructure - the bathing beach on the Durowskie Lake in the city centre with water equipment rental shop, six hotels and holiday centres, marinas, and sports facilities made available by the Sports and Leisure Centre (OSiR) - sports and entertainment hall with the handball court (the MKS Nielba team represents the town in the top handball league), equipped with sauna, health and beauty treatment centre, two full-size football pitches, including one with artificial grass surface, and tartan athletics track as well as the tennis courts. The artificial field of the Wagrowiec football pitch serves as the training place for football teams from all over Poland all year long, also in winter.